Helping young people learn practical skills and understand how to cycle on today’s roads or navigate their way to school is all in a day’s work for Jacob Dennis, a sports coach working in Hull.
At just 20 years old, Jacob has already made a remarkable impact in the field of sports coaching and is nearing the completion of his Level 2 Community Activator Coach Apprenticeship.
To mark National Apprenticeship Week (10-16 February 2025), Jacob has shared his experience of undertaking an apprenticeship, his plans for the future and his advice for those considering the apprenticeship route as a way of starting or furthering their career.
Jacob works for First Step Sports Group, a company that provides physical education and active care provision in Hull and contracted by Hull City Council to deliver cycle training programmes, such as Bikeability for young people and Rusty Riders for adults, as well as pedestrian skills training, after school clubs and Kids Takeover camps, which run throughout the year.
His role has allowed him to work with a broad range of ages and abilities, continuously refining his coaching skills. He has also shown a particular commitment to expanding his knowledge in working with children with SEND, an area where he has been supported by more experienced colleagues.
The apprenticeship that Jacob has been studying for is designed to develop competent coaches who can deliver effective and engaging sessions.
Beyond that, it equips individuals with the skills to make meaningful contributions to communities through physical activity, organised play and sport.
Jacob has fully embraced this opportunity, applying his knowledge across multiple areas of the business.
“As someone who thrives on practical, hands-on experiences, I felt an apprenticeship would suit me more than more traditional learning routes, such as university,” said Jacob.
“The apprenticeship has provided an environment which pushes me outside my comfort zone and has challenged me to acquire new skills and gain valuable real-world experience.”
Looking to the future, Jacob aspires to become a secondary school PE teacher or even launch his own sports coaching company.
“Whether coaching or managing, I have a real passion for sports and teaching as well as a drive to inspire young athletes and help them develop their skills and confidence,” said Jacob.
For those considering an apprenticeship, Jacob has one piece of advice—go for it!
“An apprenticeship is a significant step up from college and can help you mature and evolve, both personally and professionally.
“Being surrounded by working professionals boosts your confidence and teaches valuable life skills.
“As a sports coach, managing groups of 10 to 25 children requires great skill, responsibility and adaptability.
“These are qualities that are crucial for success in our industry and that are a constant focus throughout the apprenticeship process,” said Jacob.
Louis Kirk, business development director at First Step Sports, said: “Jacob is a shining example of how hands-on learning and dedication can pave the way for a promising career in sports education and coaching.
“His journey through his apprenticeship has been a testament to his dedication, resilience and passion for sports education. As he steps into the next phase of his career, there is no doubt that he will continue to make a lasting impact in the world of coaching and youth development.”
Last year, Jacob and First Step Sports delivered 6,643 sessions across the city and in the Humber region, helping people, young and old, and communities to stay active and encourage them to make more sustainable journeys.
Councillor Mark Ieronimo, cabinet portfolio holder for transportation, roads and highways at Hull City Council, said: “It is fantastic to see young people, like Jacob, developing their careers through apprenticeships and having such a positive impact on the lives of our young people, residents and communities.
“The work Jacob and his colleagues at First Step Sports Group deliver across the city, on behalf of the council, helps us achieve our ambitions of creating a healthier and fairer Hull as well as encouraging people to choose more active and sustainable travel choices.”
Find out more about the range of services offered by First Step Sports
