The Deep in Hull.
The Deep in Hull.

Visit Hull and East Yorkshire seeks chairperson for new Local Visitor Economy Partnership

Visit Hull and East Yorkshire is seeking a chairperson for its new Local Visitor Economy Partnership Advisory Board, who will play a pivotal role in strengthening the region’s thriving visitor economy.

VHEY, a collaboration between Hull City Council, East Riding of Yorkshire Council and local visitor economy businesses, has supported the growth of the visitor economy over the past 20 years, and the chairperson will oversee the strategic vision and development of tourism in the region.

In March last year, VHEY became one of VisitEngland’s first nationally accredited Local Visitor Economy Partnerships (LVEPs).

Both councils’ cabinets formally approved the establishment of the VHEY LVEP in December, committing existing tourism services resources and budget to help deliver a five-year destination management plan for 2024-29.

The LVEP aims to drive sustainable growth in the local visitor economy, working closely with VisitEngland, local stakeholders, private sector businesses and relevant partners.

It will be overseen by a joint public and private sector industry-led advisory board, and the new chairperson will work closely with local authorities, businesses and key stakeholders to promote and enhance the region’s visitor economy.

Cllr Rob Pritchard, Hull City Council’s portfolio holder for culture and leisure, emphasised the importance of this role, stating, “This is a unique opportunity to help shape the future of our region’s visitor economy. We are seeking individuals with a passion for Hull and East Yorkshire, a vision for growth, and the leadership skills to guide the new LVEP and Advisory Board.”

The LVEP reflects the region’s commitment to aligning with national standards. Both local authorities aim to ensure the new chairperson represent the diversity of the destination and businesses across Hull and East Yorkshire, encouraging applicants from various backgrounds.

Sewerby Hall, Bridlington

Cllr Nick Coultish, East Riding of Yorkshire Council’s cabinet member for culture, leisure and tourism, said: “The successful candidate will play a crucial role in steering Hull and East Yorkshire towards sustainable visitor economy development through collaborative efforts with key stakeholders.

“The chairperson will be instrumental in fostering innovation and partnerships that drive our region’s economic growth and enhance its appeal as a premier league destination.”

Applicants are invited to submit a CV and supporting statement detailing why they are the ideal candidate for the LVEP chairperson role, along with a brief explanation of their vision for Hull and East Yorkshire’s visitor economy.

Candidates can find more information about the LVEP and the application process HERE or by emailling

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