Armed Forces veterans and reservists can get 50% off the price of leisure facilities in the city.
The Live It Card costs £1 and provides half-price access to gyms, pools and other facilities for retired military personnel who hold an MOD90 service ID card, and their dependents.
It provides access to eight sport and leisure facilities across Hull, including unlimited use of four pool sites and six gyms and more than 100 instructor-led and on-screen fitness classes.
The card also allows a discount of up to 50% on indoor racquet sports and outdoor tennis court hire, pay-and-pedal cycling sessions and golf sessions, plus ice skating at Hull Arena and access to an 18-hole golf course and top athletics facilities.
Those who are eligible can sign up at any of the council-owned leisure sites using their MOD90 service ID card or a signed form from the Veterans Work Club.
Councillor Marjorie Brabazon, chair of Hull Culture and Leisure, said: “This fantastic scheme is a great way for us to recognise the hard work and bravery of service personnel living in the city.”