Anyone who has received a Brushing for Life pack for their child has been urged to immediately stop using the toothbrush after a potential safety issue emerged.
The packs, which include a brush and toothpaste, are distributed to parents and carers of children aged 0-3-years-old.
Concerns were raised over the brushes by several parents in Hull after they noticed a suction cup on the bottom of the brush could easily be detached, making it a choking hazard for babies and children.
Following an investigation into the toothbrushes, supported by Hull City Council’s Trading Standards Team, the supplier has opted to voluntarily recall the brushes.
Hundreds of families in Hull will have received a pack containing one of the toothbrushes.
They are given out in a number of ways, including by health visitors, the council’s Early Help Team, and at events.
Julia Weldon, Director of Public Health at Hull City Council, said: “Working with our NHS colleagues, we are taking immediate action to encourage all parents and carers to stop using these brushes and dispose of them.
“We began informing parents before the voluntary recall was confirmed, as it is simply not worth waiting when children could potentially be at risk.
“The Brushing for Life packs have been issued for several years and do include a printed warning that brushes are not toys and must only be used under supervision.
“While no children have come to any harm, the product is clearly not fit for purpose.
“The manufacturer has confirmed it will replace the faulty products as part of the recall.
“As soon as we have an update on how people can get hold of these, we will make people aware”.
Justine Rooke, General Manager for Children’s and Learning Disability Services at Humber Teaching NHS Foundation Trust, said: “The health and safety of the children and families we work with is always at the forefront of everything we do.
“Good oral care for babies and children set the foundations for a lifetime of good dental health.
“We will work with Hull City Council to continue to promote this and provide support and advice to parents through our 0-19 service.”
Anyone whose child has one of the brushes is advised to immediately stop using it and dispose of it.
Further information about replacement brushes will be made available at the earliest opportunity.
